We had the amazing opportunity to sit down for an in-depth interview with Salvadore-Hugo Garth, the inspiring founder of Housedoll.de.
Professional Background & Entrepreneurship
What inspired you to venture into the intimate robotics industry and establish housedoll.com and Nova Tech Industries?
The initial spark came from recognizing a profound need for emotional connection and companionship in our increasingly isolated world. I realized that intimacy is a complex, deeply personal aspect of human life, and technology could provide meaningful ways to enhance that experience. Establishing housedoll.de was about creating a company that could address this need for companionship, and later, Nova Tech Industries evolved to focus on integrating cutting-edge Soft-robotics and social AI to bring an entirely new dimension to this market.
The goal has always been to use technology to bridge emotional gaps, creating human-like experiences that empower people to take control of their relationships with intimacy. Social companions. Intelligent. Social. Emotional like our emotional support device Arisa_1.0
How did you identify the market need for customizable and hyper-realistic love dolls in Germany?
I was fortunate to have an eye for emerging trends and a deep understanding of human emotions and social behavior. In Germany, and across Europe, I noticed a growing demand for products that allow for personalized experiences, particularly in intimacy. I also recognized that people were seeking something more than just a physical object. they were searching for companionship, comfort, and a sense of realism. This insight led me to focus on creating dolls that weren’t just aesthetically pleasing, but deeply customizable and realistic in every way.
What were the initial challenges you faced in launching housedoll.de, and how did you overcome them?
The road to launching housedoll.de was definitely a challenge. Early on, we faced resistance from societal perceptions, particularly in a market where intimacy and sex tech were often taboo. But instead of shying away from these conversations, we embraced them. We worked hard to educate the public about the value of emotional well-being and the role technology can play in addressing those needs. Another significant challenge was sourcing and working with manufacturers who could deliver the quality and realism we envisioned. Over time, we cultivated strong partnerships and invested heavily in R&D, ensuring we stood out for our quality and innovation.
How do housedoll.de and Nova Tech Industries complement each other in your business strategy?
housedoll.de is the foundation, where we perfect our product and build relationships with customers. It’s our proof of concept, validating that there’s a market for realistic intimacy products. Nova Tech Industries, however, is where the future of our vision is realized. This is where we take everything to the next level by integrating robotics, AI, and advanced technology. Together, housedoll focuses on meeting current needs, while Nova Tech Industries pushes boundaries to shape the future.
In what ways do you ensure that your products stand out in a competitive market?
Innovation is at the core of everything we do. Our products are not just about physical appearance; they’re built to provide a deeply immersive and emotionally intelligent experience. We’re constantly pushing the boundaries of what’s possible in terms of realism, functionality, and personalization. Whether it’s through robotics that mimic human movements or AI that adapts to emotional cues, we ensure that housedoll and Nova Tech Industries products offer something truly unique—something that connects on a deeper level.
Innovation & future vision
Can you share insights into the technological advancements incorporated into your products, such as the integration of robotics?
We’ve integrated robotics in ways that go far beyond what people may expect. The future of intimate robotics isn’t just about looks; it’s about interaction and connection. Our dolls have a fully articulated humanoid skeleton and, in the case of Nova Tech Industries, a sophisticated AI system, called Arisa_1.0 that allows them to learn and adapt to emotional cues, fully pro active, progressive and at least human.
Through innovations like the Nova Core, which controls movement intensity and body temperature, we’re able to bring these products closer to a truly human experience, creating a sense of companionship and responsiveness that was previously unattainable.
How do you envision the future of intimate robotics and its role in society?
The role of intimate robotics isn’t about replacing human relationships, but enhancing them and providing a safe, non-judgmental space for people to explore and understand their emotions. I believe they’ll become an essential part of the modern household, just like smartphones or smart speakers are today.
Are there any upcoming projects or innovations at housedoll.de or Nova Tech Industries that you’re particularly excited about?
Absolutely. One of the projects I’m most excited about is the launch of our Nova Generation, which combines the latest in AI and robotics to offer an even more lifelike and emotionally responsive experience. It’s something that will truly change the way people think about emotional support devices. Additionally, we’re continuing to innovate within the realm of sustainable materials and production, ensuring that our products are as responsible as they are advanced. We are currently in the process of financing and that is of course always very exciting.
How do you address ethical considerations and public perceptions related to your industry?
We are always upfront about the ethical implications of what we do. I believe that the key to changing public perception lies in transparency and responsibility. At housedoll and Nova Tech Industries, we prioritize respectful and ethical practices, from the manufacturing process to how we engage with customers.
We’re committed to promoting a responsible, open-minded approach to intimacy, challenging stereotypes and breaking down taboos in the process. We also take the matter of consent and emotional responsibility seriously, ensuring that our products can provide meaningful emotional support without crossing boundaries… but hey at the end of the day, it is important to be able to live out your own sexuality and have access to physical closeness. all this with a portion of security and moral responsibility.
What steps are you taking to promote sustainability and social responsibility within your companies?
We take a multi-faceted approach to sustainability. From the materials we use in our products to the energy-efficient manufacturing processes, we strive to reduce our environmental impact. Additionally, we’re focused on promoting inclusivity and social responsibility, including our commitment to helping victims of human trafficking and illegal sex work through partnerships and charitable donations. It’s crucial that our success is not just measured by financial growth, but by the positive impact we have on society.
Personal insights
How do you maintain a balance between your professional responsibilities and personal life?
Finding balance is definitely a challenge, especially with the intensity of running two companies. But I’ve learned to set boundaries and make time for personal reflection, relaxation, and physical activity. Sometimes, you just have to get things done, but it’s also crucial to actively take breaks to clear your mind. Yoga plays a central role for me. It helps me center myself and recharge. It’s also essential to really know yourself, to recognize your needs, stress behaviors, and preferences, and to actively take care of them. I’ve learned that it’s key to listen to yourself and know when to take a step back in order to stay successful and balanced in the long run.
Who has been a significant influence in your entrepreneurial journey?
I’ve been inspired by various mentors, but I’d say that the people who have truly shaped my entrepreneurial journey are those who have continuously pushed the boundaries of what’s possible and not, while staying true to their values. Whether it’s the founders of companies like Apple or Tesla, or people with much life experience, they’ve shown me that success is all about vision, perseverance, and the willingness to challenge the status quo.
However, it’s not always a single person who serves as a role model. Since 5-6 years, I’ve had a clear vision in my mind that I’ve been working towards, and I stay focused on it. This vision consists of various character traits and serves as an ongoing goal that I maintain. At the other site, this is all about luck. Everybody could do what I am doing… you just have to do it.
What personal habits or routines contribute to your success as a founder and managing director?
I believe in discipline and maintaining a clear focus. I start each day with a routine that prioritizes mindfulness and physical well-being, including yoga in the morning and Freeletics in the evening. I also take one day a week off, and I plan deep work sessions to stay focused on critical tasks. I also make time to read and continuously learn, both in and outside of the technology and business world. This combination of mental clarity, physical health, and continuous learning keeps me sharp and focused. I’ve noticed that if I watch a film, I tend to get stressed, as my mind needs to stay active. When things get overwhelming, I build Lego *laugh it helps me calm my mind and shift perspective. Currently, I finished my Nasa Rocket.
How do you stay motivated during challenging times in your business?
During tough times, I remind myself why I started this journey: to create something that has the potential to change society. It’s easy to get discouraged by setbacks, but when I step back and look at the bigger picture, it re-energizes me. For me, this whole journey is a marathon, not a sprint. Anyone can give up, but I’ve never given up. Never. This perspective fuels me to keep moving forward and believe in my vision, even when things get tough. Also, you need good people around you. Your environment must be clear, be able to work, take responsibility and have the courage to take risks. Warm regards to my co-founder Nils.
If you weren’t leading housedoll.de and Nova Tech Industries, what alternative career path might you have pursued?
I think I would have pursued something in psychology. I find it absolutely fascinating, especially the way people think, how emotions are processed, and how to better understand human behavior and needs. Maybe something with fashion could be another way. I like suits. Good Italian suits.
Fun & Rapid Fire
Coffee or tea?
Coffee until 4pm, then tea.
Early bird or night owl?
Most focused time is between 5-11am.
What’s a hobby or interest of yours that might surprise people?
Maybe not really surprising, but I’m fascinated by Porsche… the fascination of an automobile that creates so many emotions and is the epitome of perfection. truly impressive.
Describe yourself in three words.
empathetic, direct, visionary
If you could have dinner with any historical figure, who would it be and why?
I would love to have dinner with Hypatia of Alexandria, one of the first great thinkers in history. She was a scientist and mathematician who lived in a time when it was nearly impossible for women to make their mark in these fields. If I met her today, I would ask her thoughts on the challenge of pushing innovations in a conservative world, especially in a field like ours, the Sex Tech industry. Because even today, we face resistance, especially in an environment that is still deeply rooted in traditional values and rules about investments.