Friday, December 19, 2025
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Natalie Pannon (MojoHost) is guest on Adult Site Broker Talk

Natalie Pannon of MojoHost is this week’s guest on Adult Site Broker Talk.

Natalie has been part of the adult industry for over 11 years and has grown from doing technical support to decision-making in Sales and Marketing positions.

She is now the Business Development, Sales, and Marketing manager at MojoHost, or BDSM.

Natalie thrives in a versatile role, tackling an array of tasks aimed at growing the business.

Her responsibilities range from managing sales and marketing efforts to handling HR and team dynamics, always showing initiative and resourcefulness.

Holding a journalism master’s degree, Natalie has a rich career history that spans teaching, diamond wholesale, barista duties, and legal clerking.

She’s passionate about sci-fi and fantasy books and rarely misses a superhero movie at the cinema.

In addition to her many duties, she proudly represents MojoHost in the adult community while balancing life as a mom.

Established in 1999, MojoHost has garnered numerous awards for its excellence in hosting services and ethical practices.

Its comprehensive suite of solutions includes dedicated servers, VPS, MojoCDN, MojoCloud, MojoShield, and more, catering to a diverse client base.

You can follow them on X @mojohost

Eurorgazm Magazine #1

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SexyFandom.com announced nominees for 2025 Bazowie! Awards

SexyFandom.com has announced the nominees for the 2025 Bazowie! Awards, presented by Zinetastic and sponsored by Bad Dragon. If you love science fiction, fantasy, paranormal romance, horror, comics, superheroes, anime, RPGs and other tabletop games, and the future of technology, this is the awards show for you. Winners will be announced on March 22 via livestream, after a virtual red carpet.

Winners are selected based on a combination of the editorial panel of judges and voting and social shares from the community.

SexyFandom.com has been celebrating creativity in cosplay and all things science fiction and fantasy fandom for more than two decades, SexyFandom.com is the premiere nerd culture site for grown-ups. SF updates SexyFandom.com daily, publishes Bazowie! Magazine quarterly, and produces the annual Bazowie! Awards, honoring creators of all the amazing work being done with themes of cosplay, science fiction, fantasy, video games, and anime.

Steph Sia is guest on Adult Site Broker Talk

Steph Sia of the podcast Stripped by Sia is this week’s guest on Adult Site Broker Talk.

Residing in Vancouver, Canada, Steph Sia is a stripper, digital content creator, and pole dance instructor.

Stripped by SIA is her podcast dedicated to breaking down stereotypes about the sex industry by showcasing workers’ real-life experiences. As a sex worker, Steph brings in guests from across the adult industry to provide a clear look into their world.

Each episode discusses topics impacting sex workers to educate both insiders and the general public while promoting understanding of their work. New episodes are available every Sunday on your favorite platforms and Patreon.

Follow Steph on Instagram at @SiaSteph, on Twitter, Patreon, and Anchor FM under Stripped by SIA, or visit her website at StephSia.com.

Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker, said: “It’s always great to get Steph on the podcast. She’s so knowledgeable about sex worker rights. This is one you must listen to!”

Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com

You can listen to Steph Sia on Adult Site Broker Talk starting today at https://adultsitebrokertalk.com

TES 2025 Seville – Gallery

TES Affiliate Conference 2025 – Seville, Spain

Shoot X Events

Interview with Uldis from PT.Cash

We had a chat with Uldis from PT.Cash, the mastermind behind pervert.chat! 🔥👀 As always, it was an absolute pleasure to spend quality time with one of the top guys in the adult industry!

Professional Questions (Platform, Business Model, and Vision)

What inspired you to create a pure text-based fetish chat platform in an era dominated by video and images?

Initially, I launched this platform as a streaming site two years ago. However, I quickly realized that the costs associated with servers and infrastructure were overwhelming. Despite launching the platform, I found myself running out of money and had to reassess my approach. In my search for alternative models, I came across OnlyFans and began studying how agencies were managing their models. To my surprise, I discovered that 80-90% of their earnings came from chatting rather than subscriptions or video sales.

Since I had already purchased the domain Pervert.Chat, I saw an opportunity rather than a failure. Instead of quitting, I pivoted and decided to focus entirely on a text-based chatting and sexting platform. This approach was not only more cost-effective but also aligned perfectly with the domain I had—where the extension is .CHAT. It felt like a sign that this was the right direction. Studying OnlyFans further reinforced my belief that a text-based platform could be both viable and successful.

How does Pervert.Chat differentiate itself from other adult platforms, especially those relying on multimedia content?

Unlike mainstream adult platforms that focus on video and images, Pervert.Chat is a text-based platform specifically for fetish enthusiasts. It’s not just about generic adult content—it’s a space for people to explore their specific interests through conversation, which makes it fundamentally different from traditional adult sites.

What advantages do you see in a text-only format for adult interactions? Is it about privacy, imagination, or something else?

One major advantage is accessibility—you can chat anytime, anywhere. Unlike video content or live streams, which require privacy and a dedicated space, text-based interactions can happen discreetly, even in public settings. Another key benefit is imagination. With so much visual content available today, I believe people are losing their ability to create anticipation and excitement in their minds. Text-based interaction fosters creativity and builds tension, making the experience more immersive than simply watching a video.

Were there any doubts or challenges in launching a product that goes against the mainstream trend of visual content?

While every business faces challenges, I never doubted the concept itself. I knew from my previous experience as a webmaster, running fetish-focused tube sites, that there was strong and growing demand for niche content. Over the years, I had seen my traffic increase significantly, which reassured me that this platform would work.

What kind of audience is Pervert.Chat attracting, and how has the response been so far?

The majority of our users are men, with around 95% falling into this demographic. However, we also have female users who are interested in engaging in fetish discussions. Since the platform is relatively new, we are seeing steady registrations, and as users explore and understand how it works, we expect engagement to grow. Our marketing strategy includes targeted advertising and other promotional efforts to increase visibility within the industry.

Do you think there is a growing demand for ‘low-tech’ or more private digital interactions in the adult industry?

Absolutely. People crave real human interaction, not just passive consumption of content. Even on live streaming platforms, viewers engage in chat discussions rather than just watching. Look at YouTube or Twitch—people participate in chat rooms during streams, sometimes more than watching the actual content. This need for interaction will only grow, especially as AI continues to change how we engage online.

How do you ensure user safety and moderation in a platform built around anonymity?

Currently, users can register easily by confirming they are 18+, but we are working with several ID verification companies to implement a stricter age verification system. For models, full ID verification is mandatory, including photo identification. Additionally, models have the ability to block users or even entire countries if they choose. We also moderate chats to prevent harassment, racism, and bullying. Any users violating these guidelines will be removed.

What are the biggest misconceptions about text-based adult chat platforms?

The biggest misconception is that AI will take over and replace human interactions. While AI chatbots exist, they cannot replicate real human connection. People might experiment with AI chat partners, but ultimately, they seek genuine human interaction. This is a fundamental human need that AI cannot truly satisfy.

Does AI play a role in Pervert.Chat, whether in moderation, content generation, or user experience?

No, we do not use AI for moderation or content generation. Our focus is entirely on real human interaction.

What was the hardest part of developing and launching this platform?

The biggest challenge was integrating a payment system. Finding an acquiring bank willing to process payments for a niche adult platform was difficult due to strict regulations. Surprisingly, onboarding models was much easier than expected—many were eager to join and start earning immediately. The real challenge now is increasing our visibility and building brand awareness.

How do you handle legal and ethical challenges in running an anonymous fetish chat site?

We have strict terms and conditions as well as a privacy policy that all users must follow. Any violations result in account removal.

In a world of OnlyFans and VR porn, what do you think is the future of text-based adult content?

OnlyFans does not allow deep fetish content, which gives *Pervert.Chat* a unique position in the market. There is strong demand for niche fetish interaction, and we are filling that gap.

What kind of user behavior trends have you noticed since launching Pervert.Chat?

Users tend to be highly specific in their interests. Fetish is a broad term, but most users focus on one very particular kink and are not interested in others. This confirms our belief that providing a space where users can find like-minded partners is key.

Are there any plans to monetize Pervert.Chat, or is the focus more on community building?

We are already monetizing through a token system. Users purchase tokens to pay for messages, videos, and images, as well as to tip models. We take a percentage of these transactions.

What are your long-term goals for the platform? Do you see it evolving, or will it always stay true to the text-only experience?

Our long-term goal is to become the leading text-based fetish chat platform. In the short term, we have milestones for user growth, model recruitment, and platform improvements to enhance the user experience.

Personal Questions (Philosophy, Challenges, and Vision)

Uldis What draws you personally to text-based communication in the adult space?

Privacy. Many people with fetish interests prefer discretion, and text-based interactions allow them to engage without exposing their identity.

Did you face any criticism or skepticism when starting this project? How did you handle it?

Of course. Every new venture faces skepticism. The key is staying focused on your vision and not letting criticism derail your progress.

How do you see the role of anonymity in the digital age, especially in adult communities?

Anonymity is increasingly difficult in today’s digital landscape, but as long as people aren’t engaging in anything illegal, they should be able to explore their interests freely.

What has been the most surprising reaction from users or industry professionals regarding Pervert.Chat?

At a conference in Bucharest, someone approached me just because the name *Pervert.Chat* intrigued them. They even registered on the spot just to see what it was about. That was a pleasant surprise as they were from totally different business vertical.

What’s the biggest lesson you’ve learned from launching this platform?

Patience. Nothing happens overnight.

What’s the best piece of business advice you’ve ever received?

Simple: *Don’t quit.*

What do you hope people feel when they use your platform?

Freedom. A place where they can express their fantasies without judgment.

Interview with Claudia – National Inkasso

We had the opportunity to talk with Claudia from National Inkasso about her business. In our conversation, we also discussed in detail the unique aspects of working with the adult industry.

About National Inkasso & the Adult Business

National Inkasso has specialized, among other things, in the adult business. How did that come about? Was it a conscious strategic decision, or did it develop over time?

we-collect The specialization in the adult business was not a conscious strategic decision from the beginning but rather evolved from the founders’ own experiences. They operated websites in this field themselves and faced the challenge of finding a reliable and transparent debt collection agency. Initially, they worked with a debt collection service but found that the fees incurred ended up being higher than the amounts collected. This experience led them to decide to establish their own debt collection company—with fair conditions and a clear focus on the specific requirements of the adult business.

What particular challenges exist in debt collection for companies in the erotic and adult industry?

One of the biggest challenges in the erotic and adult industry is the sensitivity of the topic, which requires a high level of empathy and discretion. A major issue is data: we frequently encounter incorrect information or cases of data misuse. Additionally, many companies in this industry are reluctant to collect or verify customer data, which makes enforcing legitimate claims more difficult. To address this problem, we have developed our specialized email debt collection service, which provides an efficient and discreet solution for these unique challenges.

Since many customers in the erotic industry make purchases for reasons of discretion, debt collection agencies must act with particular sensitivity and confidentiality. A public debt collection procedure could lead to reputational damage and jeopardize customer trust. It is crucial for us to offer discreet and confidential solutions in this area.

Are there differences in payment behavior among customers in the adult sector compared to other industries?

Yes, there are definitely differences in payment behavior in the adult sector compared to other industries. When we reach a customer, there is often a high willingness to pay – shame often plays a role, which is why outstanding debts are settled more quickly. Especially in niche areas, we observe a high payment morale, as customers fear losing access to their services. On the other hand, there are also many who try to evade payment obligations by claiming they did not place the order themselves or that their data was misused. This mix of high willingness to pay and strategic refusal makes debt collection in this sector particularly challenging.

Many companies in the erotic industry struggle with high chargeback rates and fraud attempts. How do you specifically support these companies?

We support companies in the erotic industry by using the data and resources available to us to quickly and efficiently recover outstanding claims. A special offer is our 100% payout service, where companies receive the full claim amount while we handle the collection process.

Additionally, we directly address the costs incurred due to chargebacks – we recover these costs from the debtors to minimize financial losses for our clients.

Furthermore, we offer compliance and legal support. This means that we advise companies on complying with legal regulations in the areas of payment processing and consumer protection. This helps to identify and minimize legal risks early on, ensuring a sustainable and legally secure business practice.

Are there typical types of claims or contract structures in the adult industry that you frequently deal with?

In the erotic and adult industry, claims often arise from subscriptions, memberships, and one-time payments for digital content such as videos or photos. Additionally, claims frequently result from chargebacks and fraud attempts. As a debt collection agency, one must adapt to these various contract structures and consider specific challenges such as high chargeback rates and discretion in customer communication.

These specific claims and contract structures in the erotic and adult industry require a particularly careful approach and a good understanding of the industry to handle different types of payment obligations and legal aspects effectively.

Legal & Moral Aspects in Adult Business Debt Collection

Are there specific legal hurdles or regulatory peculiarities that apply to debt collection in the adult business?

Debt collection in the adult industry comes with some unique legal challenges. Firstly, we must strictly adhere to data protection laws, particularly regarding GDPR, as the industry often deals with sensitive customer data. Youth protection is also a major concern. Additionally, many countries have specific regulatory requirements that we must comply with, particularly regarding payment service providers, which often impose strict regulations on adult businesses. Another challenge is discretion: debt collection must be handled with extreme sensitivity to avoid reputational damage to businesses, as the industry is often stigmatized. This requires a particularly careful and legally sound approach.

How do you ensure that claims in the industry are legitimate and legally sound? Are there frequent disputes or gray areas?

To ensure that claims in the adult industry are legitimate and legally sound, we conduct thorough reviews. We carefully examine all contracts and payment terms to ensure they comply with legal requirements. It is particularly important that all claims are well-documented, for example, through proof of transactions or contractual agreements. We also ensure compliance with data protection regulations and youth protection laws.

Unfortunately, disputes and gray areas occur frequently, especially with chargebacks and fraudulent payments, which often involve unclear or manipulated transactions. In such cases, we work closely with businesses to gather all relevant evidence and substantiate the claims. Even with the frequent occurrence of chargebacks, we ensure that all documentation and communication are transparent and legally sound to prevent or quickly resolve disputes.

The adult industry often faces stigmatization – do you as a debt collection company experience prejudices or resistance because you work with this industry?

Yes, we also notice the stigmatization of the adult industry, particularly through reviews and feedback we receive. It happens that customers from other industries hesitate to work with us because they have prejudices against the sector. This was actually one of the reasons for founding our company. Many reputable debt collection agencies refused to work with this industry due to the stigma, which motivated us to do things differently. For us, the adult industry is like any other—it consists of professional businesses and business models. ‘Adult’ no longer means untrustworthy, and we treat this industry with the same professionalism and respect that we extend to other business fields.

How do you ethically handle sensitive cases? For example, when dealing with performers or models who may be experiencing financial difficulties?

When handling sensitive cases, especially those involving performers or models who may be in financial distress, we place great importance on ethics and discretion. We always act with respect and empathy to protect the privacy of the individuals involved. We aim to find solutions that are fair for both parties. In cases of payment difficulties, we often offer flexible payment plans and seek ways to reduce the debt in a manner that is manageable for the individual.

Furthermore, it is crucial for us to consider not only the legal aspects but also the human element in such cases. We do not exert pressure but instead strive to find realistic solutions that accommodate individual circumstances. Our goal is to work fairly and respectfully with all parties involved and ensure that all legal and financial requirements are met without compromising the dignity of those affected.

What role do data protection and discretion play in your work with adult clients?

Data protection and discretion play a central role in our work with adult clients. Since this industry often deals with sensitive data, it is crucial for us to ensure that all information is handled with strict confidentiality. We make sure that all customer data is protected in accordance with the General Data Protection Regulation (GDPR) to safeguard the privacy of the individuals involved and prevent legal risks.

Furthermore, we ensure that all collection measures are carried out discreetly and respectfully. We avoid exposing the identity of debtors or details of the claim in public. Communication is always conducted at a professional level, and we take care to avoid drawing unnecessary attention to the affected businesses or individuals. The trust of our customers is very important to us, and we do everything we can to maintain it through high standards of data protection and discretion.

Claudia’s Personal Perspective on the Adult Industry

What was your first impression when you first worked with clients from the adult sector? Were there any surprises or preconceptions that changed?

Claudia My first impression was that the adult industry is often misunderstood, particularly due to the stigma attached to it. When I first worked with clients from this sector, I was surprised by the level of professionalism with which many of these businesses operate. It is an industry like any other, with clear business models, well-structured processes, and high standards in many areas.

Any preconceptions I might have had at the beginning quickly changed as I saw the industry from a different perspective. It’s not just about public perception but also about the challenges these businesses face—just like any other industry—including chargebacks, fraud, and the need to work with professional collection services. The biggest difference is that dealing with the sensitivity of the industry requires even more discretion and respect. But ultimately, it is a completely normal business field that faces the same challenges as other industries.

Today, I particularly appreciate the industry for its openness and relaxed attitude. There is a straightforward and direct way of communicating, which is often refreshing. The only aspect that still bothers me is the occasional unreliability of some actors. In most cases, ‘a man (or a woman) keeps their word,’ but unfortunately, a certain level of inconsistency sometimes creeps into this industry. There are often individuals who are not very committed and promise more than they actually deliver. This can be challenging in collaboration.

Additionally, I must say that the adult industry is still a male-dominated field, and as a woman, it is not always easy to gain recognition in this industry. The trust that is often quickly built between men has to be earned by women first. It requires more patience and continuous effort to demonstrate that one operates at the same professional level and is just as reliable. However, once this trust is gained, the collaboration is just as valuable and respectful as in any other industry.

Do you have a personal opinion about the erotic and adult industry? Do you think this sector is not taken seriously enough in Germany?

Yes, I believe that the erotic and adult industry in Germany often does not receive the recognition it deserves. It is frequently stigmatized and not perceived as the professional economic sector that it truly is. This is a large business field that employs many people and includes numerous companies that are structured and regulated just like businesses in other industries.

Unfortunately, there are still many prejudices and misunderstandings that lead to the industry not being taken seriously enough. However, the industry is no longer untrustworthy—it offers a respectful and professional environment that meets high standards. It should be recognized and respected just like any other industry that makes a significant contribution to the economy and society.

What experiences have particularly impressed you when working with adult businesses? Are there any anecdotes or cases that have stuck with you?

There isn’t a specific anecdote that stands out in my memory. However, what has consistently surprised me over the years is how many women are convinced that their husband or partner has no interest in erotic or adult content—until a claim suddenly appears. It’s almost a recurring pattern that many people don’t actually know what their partner consumes in this area. This surprise is always an interesting, and sometimes amusing, phenomenon that I have noticed while working with this industry.

I must also admit that I was personally quite overwhelmed by the diversity of offerings in the adult industry. One is truly confronted with a wide range of possibilities. I had never realized how ‘prudish’ I was in certain areas until I saw how many different niches and interests are catered to in this industry. It is truly fascinating how diverse and creative the industry is.

What do you think about the professionalization of the adult business? Do you see a shift towards more credibility and structure in the industry?

Absolutely! I see a clear shift towards more credibility and structure in the adult business. The industry has become significantly more professional in recent years. Many companies now operate with highly structured and transparent business models, which was perhaps less common in the past. There are clear contractual agreements, professional marketing strategies, and an increased awareness of data protection and youth protection.

What impresses me the most is how many adult businesses now place great importance on good working conditions for performers and models, as well as maintaining high standards in communication and customer relations. The industry has definitely matured and is moving further away from the negative stereotypes of the past. More focus is being placed on quality, professionalism, and long-term success, just like in any other industry.

When you talk to people from the “regular” business sector about your work, how do they react to National Inkasso being active in the adult industry?

When I talk to people from the ‘regular’ business sector about our work, they often smile at first when they hear that National Inkasso operates in the adult sector. There is always a certain level of surprise because the industry is still associated with many prejudices. However, this is usually followed by the realization that debt collection is ultimately necessary wherever there are unpaid claims. The professionalism with which we work is quickly recognized, and it is often interesting to show people that there is much more credibility in this industry than they initially assumed.

Trends & Future of Debt Collection in the Adult Business

How has payment behavior in the adult industry changed in recent years? Do subscription models or platforms like OnlyFans present new challenges?

Payment behavior in the adult industry has remained relatively stable in recent years, primarily due to the increased use of established payment methods. Subscription models or platforms like OnlyFans do not fundamentally change payment behavior but instead present legal challenges. These models need to be carefully monitored in terms of regulatory compliance. It is crucial to ensure that everything is handled transparently and correctly to minimize legal risks. However, payment behavior itself remains largely consistent.

What trends do you currently see in the adult industry that also impact debt collection? Is it becoming easier or harder for businesses to get their money?

Trends in the adult industry show that the sector is increasingly moving into the mainstream, and digitalization is progressing. This means that there are both new payment models and platforms that present additional challenges for businesses—especially regarding subscriptions and international payments. For many companies, it is becoming more difficult to receive payments, as managing transactions is becoming more complex and new legal hurdles may arise.

However, with us as a partner, businesses are on the safe side. Thanks to our own software, we can find the right solution for each company to effectively and reliably collect claims. We adapt to the latest trends and industry demands, offering customized services that significantly simplify the debt collection process.

What advice would you give to entrepreneurs in the adult industry to avoid payment defaults? Are there common mistakes they frequently make?

As a debt collection company, it wouldn’t be wise for me to give advice on avoiding payments 😊 Instead, I recommend that entrepreneurs in the adult industry use appropriate payment methods that are popular in their respective countries. This increases conversion rates and ensures that more payments go through in the first place. At the same time, it is important to secure oneself with a reliable collection service like ours to react quickly and professionally when needed.

However, some mistakes should be avoided, such as incorrect terms and conditions or failing to comply with the ‘button requirement’—that is, providing clear and transparent information for customers. These issues can lead to debtors legally disputing claims, making it difficult to collect payments. A solid legal foundation is crucial to prevent such problems.

Does National Inkasso have any future plans to better support the adult business, such as new services or special partnerships?

At the moment, we do not have any direct plans for new services or special partnerships. Our focus is on making things even easier for companies by integrating directly with payment processors. However, this is not easy to implement. That’s why we always appreciate support from partners who can help explain to their payment service providers how convenient it is to get everything from one source. Apart from that, we keep up with the times by adopting modern payment methods and new communication channels to reach debtors more efficiently.

In your opinion, what does the future of adult debt collection look like? Will the industry become more stable and professional, or are there new risks ahead?

The adult industry is becoming increasingly professional and stable, which also impacts debt collection. Many companies now rely on serious business models and transparent payment structures. However, challenges remain, especially due to new payment methods and providers.

Additionally, the stigmatization of the industry remains an issue that also affects our work. Nevertheless, we see the future positively—with the right strategy and modern solutions, many of the upcoming challenges can be effectively managed.

Dominik Hurum of TantumPay is Guest on Adult Site Broker Talk

Dominik Hurum of TantumPay is this week’s guest on Adult Site Broker Talk.

Dominik Hurum is an entrepreneurial visionary and investor, best known as the founder and CEO of TantumPay.

Dominik’s expertise spans high-risk sectors, including adult entertainment and cryptocurrency, allowing him to develop solutions for complex business challenges.

He is also an active FinTech investor, constantly exploring innovations that promote growth and efficiency across industries.

TantumPay is revolutionizing payment solutions in the adult industry by integrating digital age verification with secure e-wallet processing.

Their platform tackles key issues, enhancing privacy, streamlining transactions, and improving conversion rates to drive revenue for merchants. With one-click payment options and diverse payment methods, Tantum enables businesses to tap into new revenue streams.

As a trusted partner, TantumPay delivers the security and stability that businesses in high-risk sectors need to grow.

You can follow them on X @PayTantum

Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker, said: “It was interesting to hear about TantumPay’s unique approach to adult payments. It sounds like a real winner.”

Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com

You can listen to Dominik Hurum of TantumPay on Adult Site Broker Talk starting today at https://adultsitebrokertalk.com

Bruce of Adult Site Broker Will Be at TES Affiliate Conference

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Bruce, the adult site broker, CEO of Adult Site Broker, and host of the popular podcast Adult Site Broker Talk, will attend the TES Affiliate Conference in Seville.

Bruce spoke about his upcoming trip: “I’m looking forward to heading to Seville and catching up with everyone,” Bruce said regarding the show. “TES is always a fantastic opportunity for business, and I can’t wait to meet new people and form valuable connections. Plus, this will be my first time in Seville, and I’m excited to explore.”

Adult Site Broker, often called “the ethical broker,” helps facilitate fair deals between buyers and sellers in the adult industry. Their affiliate program, ASB Cash, pays 20% of their broker commission on all closed referred deals. Adult Site Broker Talk: The podcast launches a new episode every Tuesday featuring top names in the adult space and has been running for over five years.

To make an appointment with Bruce to either buy or sell adult websites, contact him on the Adult Site Broker website.

Interview with Jan Huibers – GoAdserver

We had an amazing chat with Jan Huibers from GoAdserver, and we just have to share it with you! Huge thanks to Jan for taking the time to talk with Eurorgazm Magazine—stay tuned, you don’t want to miss this! 🚀🔥
#ExclusiveInterview #BehindTheScenes

Business-Related Questions

Transition from Ero-Advertising to GoAdserver

GoAdserver Logo After selling ero-advertising.com in 2018, what motivated you to start GoAdserver.com?

After selling ero-advertising.com in 2018, the motivation to start GoAdserver.com came from a deep passion for ad technology and a drive to innovate. The goal was to create a tech project that could be relevant to the ecosystem.

How did your experience with ero-advertising influence the vision for GoAdserver?

My previous experience was key to understanding the future of the market and developing new technology that makes sense for the advertising ecosystem, bringing true innovation. I used all my knowledge to create a more efficient and relevant ad-serving solution.

Technical Involvement & Development

You were heavily involved in programming at ero-advertising. Are you still hands-on with development at GoAdserver?

Yes, I am still the Main Programmer of GoAdServer as I am “gifted” with a creative brain. I can “overthink” the whole process during programming.

What technological advancements have you incorporated into GoAdserver that weren’t feasible when you built ero-advertising?

At GoAdserver, I’ve incorporated advancements like improved automation, real-time data processing, and more scalable infrastructure – features that weren’t feasible during ero-advertising due to technological limitations at the time.

Challenges of Building Two Ad Platforms

What were some key challenges you faced when launching ero-advertising, and how do they compare to the obstacles you encountered with GoAdserver?

Launching ero-advertising, the key challenges were building a reliable infrastructure, scaling efficiently, and gaining market trust. With GoAdserver, the obstacles shifted to developing more advanced technology, staying competitive in a rapidly evolving ad tech landscape, and ensuring seamless integration within the ecosystem.

Did selling ero-advertising change your perspective on business ownership and scaling?

Selling ero-advertising was a key milestone, allowing me to close one chapter and focus on a bigger, more ambitious project. It emphasized the importance of building technology that remains relevant over time and reinforced my focus on innovation and long-term sustainability.

Ad Tech Industry & Innovation

The ad tech space is constantly evolving. How do you see the future of digital advertising, and how does GoAdserver fit into that vision?

The future of digital advertising is driven by automation, privacy-centric solutions, and more efficient targeting. GoAdserver fits into this vision by providing scalable, adaptable technology that aligns with industry shifts, ensuring advertisers and publishers stay ahead in an evolving ecosystem.

What role do AI and automation play in modern ad-serving platforms, and how is GoAdserver leveraging these technologies?

AI and automation are essential in modern ad-serving platforms for optimizing targeting, bidding, and performance in real time. GoAdserver leverages these technologies to enhance efficiency, maximize ad relevance, and streamline campaign management for advertisers and publishers.

Currently there is no real AI involved in GoAdServer as all automatic processes are coded myself with their own algorithms, AI will be a future part of it.

Competitive Edge & Market Positioning

With major players like Google Ad Manager dominating the space, how does GoAdserver differentiate itself from competitors?

GoAdserver differentiates itself by offering a more flexible, independent, and transparent ad-serving solution. Unlike major players like Google Ad Manager, it provides greater control, customization, and privacy-focused technology, giving advertisers and publishers more autonomy over their monetization strategies.

What type of clients or businesses benefit most from GoAdserver’s services?

GoAdserver is ideal for advertisers, publishers, and ad/offer networks looking for a flexible, independent, and scalable ad-serving solution. Businesses that value customization, transparency, and control over their ad operations benefit the most from our platform.
In the end, publishers were the ones who found the best way to use GoAdserver to reduce costs and enhance their capabilities.

Exit Strategy & Long-Term Vision

Do you see yourself selling GoAdserver in the future, similar to your experience with ero-advertising, or is this a long-term project?

No, there are still many challenges and opportunities for growth. GoAdserver is a long-term project with a vision to keep evolving and expanding in the ad tech space.

What’s your ultimate goal with GoAdserver – scaling globally, revolutionizing a specific niche, or something else?

The ultimate goal with GoAdserver is to create a powerful, independent ad-serving solution that adapts to industry changes while offering flexibility and control. Scaling globally is part of the vision, but the focus is also on continuously innovating and providing real value to advertisers and publishers.

Personal Life & Background Questions

Jan Huibers Early Career & Passion for Coding

What sparked your interest in programming, and how did you teach yourself or develop your skills?

My interest in programming was sparked by a passion for technology and problem-solving. I taught myself through hands-on experience, experimenting with different technologies, building projects, and continuously learning to stay ahead in the evolving tech landscape.

To be honest, my “education level” ends with having a degree as a Treefarmer, i learned all programming myself as i love it, i am actually a autodidact 

If you weren’t in ad tech, what other industry would you have pursued?

If I weren’t in ad tech, I would have pursued another technology-driven industry, likely focusing on software development, automation, or AI. Innovation and problem-solving have always been my core interests.

Lessons from Selling a Company

Selling a company is a major milestone. What’s the biggest lesson you learned from selling ero-advertising?

The biggest lesson I learned from selling ero-advertising is the importance of timing, adaptability, and building a business with long-term value. It taught me how to navigate growth, exit strategies, and the evolving needs of the market.

How did life change for you after the sale—both professionally and personally?

After the sale, life changed both professionally and personally. It gave me the freedom to focus on new projects, like GoAdserver, with a fresh perspective while also allowing more flexibility in my personal life.

Work-Life Balance & Entrepreneurship

Running a tech company is demanding. How do you balance your work and personal life?

Balancing work and personal life is challenging, but I prioritize efficiency, delegation, and setting boundaries to maintain a healthy balance.

What do you do to unwind outside of coding and business strategy?

Outside of coding and business strategy, I unwind by exploring new technologies, staying active, and spending time with family and friends. Finding time to do some sports and eat healthy food.

Advice to Aspiring Entrepreneurs & Developers

What advice would you give to young developers looking to build their own platforms?

Advice for young developers: Focus on solving real problems, keep learning, and start small but think big. Build scalable and adaptable technology while staying open to feedback and iteration.

What’s the one mistake you’d warn new entrepreneurs in ad tech to avoid?

Biggest mistake to avoid in ad tech: Relying too much on third-party platforms or neglecting data privacy regulations. Building independent, flexible solutions is key to long-term success.

Is there any business conference in Europe you never want to miss? Which is your favorite?

Must-attend business conference in Europe: There are many great events, but TheEuropeanSummit is one I never want to miss. It’s a leading conference for digital marketing and ad tech, bringing together industry leaders and innovators.

Personal Ambitions & Future Plans

Beyond GoAdserver, do you have any other passion projects or business ideas you’re excited about?

GoAdserver is more than enough for me, i study other tech things like AI but that is more a future thing how to apple more of it in the current system.

If you could go back in time and give your younger self one piece of advice, what would it be?

Advice to my younger self:

That’s complicated, I think I had to grow the way I am now learning from good and bad things. I remember my grandfather told me that I will become wise with my own experience.

I was a Treefarmer until the age of 28 which was a completely different life, and I got my first programmer job on nov. 1,2001 after almost 2 years of “hobby programming”. It was not easy to get a job as i did not have any education level, but one dutch adult company hired me as they were impressed what i could do and did not look at any “education”

At that time I really needed to switch jobs as I have suffered Fibromyalgia since I was 23 making my tree farmers life impossible.

I would probably tell my younger self to learn programming much earlier but at that time there were not that many options.

Whats your favorite movie of all time and why is that?

I hardly watch TV/Movies as I rather spend my time on programming or as a hobby play one game SC2.