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Heart D. Lucy – AMVs Creator – The Interview

Heart D. Lucy is a German Twitch streamer who specializes in creating AMVs (Anime Music Videos). We did not miss the opportunity to conduct this detailed interview with her.

Personal Background and Inspiration

What inspired you to start creating AMVs (Anime Music Videos), and how did your passion for it develop?

I grew up in a very abusive family and when I got my first PC, my father regularly punished me by unplugging the LAN cable so I would have no internet access. Still, I kept sitting down at the PC regularly, just to play cards or click around, and eventually, I discovered the program Windows Movie Maker. That was Microsoft’s own version of a video editing program, and I started by putting together pictures that, in my mind, would create a story. I then added music to match the story, and that’s how my first videos were created.

Over the years, I kept developing this concept. Through various anime series, I discovered characters for myself and for people in my private life that reminded me of them, and I incorporated those characters into my videos to represent these people. That’s why my videos show many different characters from a wide variety of anime. With suitable music, whose lyrics provide additional context to the whole video, I began portraying and processing traumatic or very significant events for myself. Over the years, my representations became more precise and clearer, as my experience, especially in editing, improved significantly.

This eventually developed not just into a passion but also into a form of self-therapy for me, which has not changed to this day. That’s why every video is something very personal to me and incredibly unique in its own way.

How did you come up with your artist name “Heart D. Lucy”? Is there a special meaning or story behind it?

There actually is, because my name is made up of different words that have great meaning to me. The word “Heart” is a nod to my best friend. The heart has always had a deep meaning for both of us and has been a symbol that has accompanied me throughout my life. The “D” is, among other things, a reference to the anime “One Piece” and is meant to express my love for anime. And the name Lucy is the short form of my middle name Lucia, which my brothers chose for me. It means “light” or “the shining one.”

Which anime and music genres do you prefer for your AMVs, and how do you select the right combinations?
It always varies a lot. My favorite singer is Taylor Swift because many of her lyrics resonate with me and thematically fit well with the topics I want to process in my videos. But there are also many other artists who inspire me through their music or lyrics. When it comes to anime, it strongly depends on the character traits or visual characteristics of the anime character. If I notice similarities to someone from my life, I assign that character to that person and work with them in a video. The anime itself plays a lesser role for me, as it’s really about the depiction and emotional processing within my video.

Content Creation and Creative Process

Can you walk us through your typical creative process, from the initial idea to the finished AMV?

That’s a good question. It always varies. Sometimes I hear a song, and images pop up in my head. It looks like an unfinished movie, with many black spots, but a rough storyline is already recognizable. This depends a lot on my current emotional state and what the music or lyrics trigger emotionally in me. Other times, I watch an anime and think, “Hey, this scene reminds me of this song, and I could create a story like this.”

Once I have the rough idea, it often changes during the process — I might add more details or simplify the visual language a bit. When the story is relatively fleshed out, I begin to add the effects. Most of the time, I try to reflect the mood of the song through effects and colors. If the song is, for example, a bit darker, I often work with dark colors, sometimes with black-and-white filters or a vignette that darkens towards the edges. For cheerful songs, I use bright colors, fun or bold fonts, or even humorous scenes from the anime.

It is important to me to create an atmosphere that emotionally draws the viewer in and conveys the mood of the lyrics and the music. When the video is finished, I watch it several times to correct editing mistakes or replace certain scenes with others that fit better. This is roughly how the process works. Depending on the video, editing can take anywhere from one to two months.

Which software or tools do you use to create your videos, and do you have any tips for aspiring AMV creators?

I started out for about one or two years with Windows Movie Maker, but I quickly reached its limits. Later, I switched to the Vegas Pro series and have stayed with it ever since. My tip for aspiring AMV creators is to make videos because they enjoy it. Especially in the German-speaking scene, AMVs don’t receive much recognition, and success isn’t guaranteed because there are many AMV creators out there.

If you want to stand out, you mostly need a lot of luck. That’s why my advice for creators is first and foremost to have fun with their work and their creations. Success might come eventually on its own.

Was there a specific AMV project that was particularly challenging or meaningful to you?

I honestly love all my videos because each one tells a story from my life — from good or bad times, but all of them are part of my story and show how the person I am today has developed. From an editing and workload perspective, I’d say my latest video “Casualty” was the most demanding.

I worked on it for over two months, sometimes for hours until late at night, because I had especially high expectations for this project. In the end, the effort really paid off. Not only am I incredibly proud of this piece, but it also received very positive feedback. As of now, it’s even the best video I’ve worked on so far.

Interaction with the Community

How do you interact with your community on YouTube and Twitch, and what influence does your audience’s feedback have on your content?
Our main interaction takes place on my Discord server because it’s simply easier to have relaxed and meaningful conversations there compared to Twitch or YouTube. On Twitch, many different people are chatting at once, and it can be very difficult to have a proper conversation. On YouTube, the comment section often makes it difficult too, as comments can easily get lost or you simply forget to reply.

On Discord, this problem is less common, and it’s also easier to follow or participate in private discussions. We even have a dedicated channel for community feedback because I try to reflect on both positive and negative criticism and, if possible, apply it to myself.

What role does live interaction on Twitch play for you compared to pre-produced content on YouTube?

A very big one. I believe live interaction is the heart of Twitch and actually the reason why I decided to start live streaming in the first place. It’s a completely different feeling and brings a different kind of fun when you can interact live with your viewers, see their reactions directly in the chat, or even have discussions with them, instead of waiting for replies over longer periods like on YouTube. It creates a completely different dynamic, which is very important to me.

You announced that you will be getting married on April 16th, 2025, and even set up a GoFundMe page. How did your community react to this personal news?

My fiancé and I have been engaged since the very beginning of my Twitch journey, and people often asked when the wedding would finally happen. When we finally announced the date, the feedback was overwhelming. It felt like my community was more excited about the wedding than I was, as many people asked about live streams or whether there would be a big celebration. It was incredibly beautiful to receive so much support and encouragement. I even wore my wedding dress on stream once because many viewers asked to see me in it.

Challenges and Experiences

What challenges have you faced as a content creator, especially regarding copyright and the monetization of AMVs?

Copyright and monetization are minor issues when it comes to reaction content. Among streamers, there is an unwritten rule that content shouldn’t be reported without a valid reason, especially if you are reacting to another creator’s content. Of course, there are people who report content anyway, but without a proper reason, it is generally frowned upon in the streamer community. However, when it comes to AMVs, both copyright and monetization become much more complicated.

Since I use music for which I hold no rights, I am allowed to upload and publish my content, but monetization is not possible. There are cases where music rights holders approach large AMV creators to make an agreement allowing their music to be used in a project. This basically turns the AMV into paid promotion for a new song or even a new album, allowing AMV creators to earn money this way.

How do you deal with criticism or controversial topics that may come up in your streams or videos?
When it comes to controversial topics, I am very open to different perspectives and opinions, as long as they remain within the boundaries of respectful discussion. Unfortunately, it occasionally happens that attacks or verbal abuse are disguised as “opinions.” My moderators remove such comments immediately. The person is then informed that what they wrote is not considered a valid opinion, and usually, it was just a slip in their tone. However, if the person continues this behavior, such as insulting or calling for violence, they are excluded from the stream and chat.

I handle criticism of myself or my opinions similarly. I reflect on what the viewer said and whether I can apply this criticism to myself, although it always depends on the content of the critique. It’s important to find a healthy balance for oneself and to make viewers aware that not every piece of criticism needs to be accepted.

Are there any special moments or experiences with your viewers that you particularly remember?

It’s hard to name a specific moment. Every day with my viewers is unique in its own way. My community always manages to create moments where we laugh and have fun together.

Future Plans and Development

What goals do you have for the future as a content creator, and are there any new projects or formats you would like to try?

I have many ideas for what I want to do in my streams in the future. My main focus is to make the stream much more varied. I am currently planning various formats for the stream that I want to surprise my community with at the right time. One goal I am currently working on is getting more people excited about my AMVs.

I am currently working on a format that will make it easier for viewers to better understand and grasp the context of my videos, as many viewers still struggle with this. This video series will deal with the original idea of the video, the story, the visual representation, and the actual editing process in Vegas Pro.

How do you see the development of the AMV community and streaming culture in general in the coming years?

In my opinion, the AMV community is shifting more and more to the TikTok platform. Many people now use mobile apps with as many effects as possible to make the video visually appealing while keeping it very short. It feels like the least possible effort is made to gain a lot of reach, which I personally find to be a very sad development.

What advice would you give to new content creators who want to get started in the AMV scene or streaming?

The most important thing for any creator, regardless of the field, is to keep going. We live in a very fast-paced world, and especially on social media, people forget very quickly. It can be discouraging when the desired success doesn’t happen immediately, and many small creators give up quickly for this reason. Often, people forget that many big streamers took years to achieve success. That’s why my advice would be not to work for reach or potential success, but because you genuinely enjoy your content. Everything else will develop sooner or later, but until then, remember: consistency is everything!

Reactions on Twitch – The New Content Focus

Anime Music VideosNowadays, you mainly do reaction streams — what made you focus more on this format?

Before I started streaming on Twitch, I used to watch all kinds of videos on YouTube with my boyfriend. Every now and then, I would just grab the remote, pause the video, and start a discussion with him, sometimes for hours. Eventually, he came up with the idea that my very talkative nature would be a perfect fit for Twitch, and after much back and forth, I finally dared to start my first streams with reactions. Since then, I’ve had so much fun with this format, and that hasn’t changed much to this day.

What kind of content do you prefer to react to? Are there specific YouTube videos, anime scenes, or trends that particularly interest you?
I would say I mainly react to gossip topics related to YouTube Germany, but lately, it has also shifted a bit towards political topics. Occasionally, I also react to anime and gaming content, although that seems to interest my community less. I try to show a mix of content in my streams that is interesting for most people in the community and for me as well. That’s relatively easy for me because I have many areas I’m interested in or want to learn more about. My community and I usually come together very well on these topics.

How do you prepare for your reaction streams? Do you specifically search for videos, or do you let your community surprise you?

It varies a lot. Sometimes I find interesting content recommended on my YouTube homepage, and sometimes I let the community decide. Usually, there is a discussion about a topic in our Discord community, and if it sounds interesting, videos related to it are posted in a designated channel on Discord.

Was there a video you reacted to that particularly surprised or emotionally touched you?

Not so much emotionally touched, but I remember that in the past there were many small creators where I thought, “Wow, that’s a really good video, and they just started on YouTube?” The sad part is that many of these creators quit relatively quickly because, compared to the hard work behind the videos, success usually fails to materialize.

How is creating reaction content different from your AMV videos or other creative formats?

My reaction content feels more like a discussion to me. A topic is brought up, I share my opinion, and people in the chat give me their views. Opinions are shared, corrected, or supplemented. There isn’t much room to overthink or develop deep thoughts because the pace is much faster. Sometimes, it’s quite nice to just say what you think without having to overanalyze it.

With my AMV content, it’s different. I spend a lot of time thinking about a topic, reflecting deeply, and sometimes even drifting into philosophical thoughts, imagining different scenarios, wondering how a situation or reaction could be, and asking myself what others might think. These are very personal thoughts that I can’t just share openly, as they go deep into my inner world and are then expressed through my AMVs. My videos often show my thoughts while allowing me to express myself creatively.

What makes a good reaction for you? Is it more about authenticity, entertainment, or analysis?

I think it’s a good mix of all three. Judging by my YouTube comments, the feedback is very mixed. Some focus more on the content, others emotionally connect with me when it comes to certain topics, and others find my personal reactions, for example, when someone drops their pants in a video, very amusing.

That’s also why I find reaction content so exciting, because you never know how you will actually react in the end.

How important is interaction with your chat during your reaction streams? Do comments influence your reactions?

Very important. My chat and my community were one of the main reasons why I started on Twitch. Especially when dealing with different topics, I wanted people to share their opinions and perspectives with me. It is very interesting to see how your own opinion can be influenced or complemented by the chat because people often show completely new perspectives. Or vice versa.

Sometimes it’s like an online classroom where we are all both teachers and students, sharing knowledge, laughing together, or pointing out mistakes. Honestly, without my chat, streaming wouldn’t be fun for me at all.

Do you have favorite creators or channels whose videos you particularly enjoy reacting to?

Yes, although it always depends on the topic. When it comes to current gossip topics, there are many good opinion bloggers whose content I can react to and who gather information very reliably. When it comes to topics like politics, it becomes much more difficult, and I often let the community advise me on those.

Have you ever watched a video live and afterward thought: “Oh no, I probably shouldn’t have watched that”?

That has happened quite often. Some videos make you very emotional, sometimes even very angry. Especially when statements are made that you can neither comprehend nor accept, you often feel attacked and misunderstood. And you notice that in the chat too, because some people get very carried away. Those are the moments when I think it might not have been such a good idea since my goal for the stream is actually for us all to have fun together and disconnect from everyday life a bit.

Do you have plans to further develop your reaction format, for example, with guest streamers or interactive elements for your community?

Actually, I have a lot of plans. I want to create a mix of many different types of content so that everyone who watches the stream finds something that interests them. Basically, I’ve envisioned a mix of gaming, including community games, reactions, talks with guests — meaning other streamers — cooking streams, music, and also a bit more AMV content.

I am currently working out how well the individual content types can be planned and integrated into the stream and, of course, what equipment I will need to implement them in the best way possible. The planning will still take some time, but it’s definitely something my community can already look forward to.

Visit Heart D. Lucy on Twitch and YouTube!

SexyFandom Bazowie Awards Winners 2025

SexyFandom is pleased to announce the winners of the 2025 Bazowie Awards, presented by Zinetastic, with Platinum Sponsor Bad Dragon. Winners were selected based on a combination of the editorial panel of judges and voting and social shares from the community. Winners were announced on Saturday via livestream, after a virtual red carpet. Members of the community had fun and were supportive of one another in the interactive chat. A video archive of the show is forthcoming.

SexyFandom.com has been celebrating creativity in cosplay and all things science fiction and fantasy fandom for more than two decades, SexyFandom.com is the premiere nerd culture site for grown-ups. SF updates SexyFandom.com daily, publishes Bazowie! Magazine quarterly, and produces the annual Bazowie! Awards, honoring creators and makers of all the amazing work being done with themes of cosplay, science fiction, fantasy, comics, video games, and anime.

To the winners: https://sexyfandom.com/archives/2025/03/winners-2025-bazowie-awards-presented-by-zinetastic-sponsored-by-bad-dragon/

How ASMR Found Its Way from TikTok to the Museum

From Twitch to Art Galleries: ASMR Has Long Since Gone Mainstream

You could see it coming. First, there were YouTubers whispering secretly into microphones. Then came Twitch streamers competing for likes with bunny ears and sensory microphones. And finally, OnlyFans creators who added a pinch of erotica to ASMR. What started as a nervous tingle in the neck of internet culture has now firmly arrived in the mainstream — and even in high culture.

💡 What is ASMR?

ASMR stands for Autonomous Sensory Meridian Response — a gentle tingling sensation, usually felt in the neck or head, triggered by subtle stimuli.

  • Typical sounds: Whispering, tapping, rustling, soft repetitions
  • Known from: YouTube, Twitch, TikTok, OnlyFans
  • What does it do? Relaxation, sleep aid, performance, digital intimacy
  • New: ASMR is increasingly being used in the art world, e.g., by Sunna Nousuniemi at the Kunsthalle Mainz

ASMR, this strange audiovisual calming tea, which works with finger tapping, whispering, and “trigger words,” has become an aesthetic tool for an entire generation searching for something that feels like closeness amidst dopamine kicks and sensory overload. Twitch, TikTok, and others have turned ASMR into a pop phenomenon. Millions listen to it, stream it, imitate it. The fact that a solid catalog of sounds and rituals has long since been established makes ASMR almost a new form of folklore — a little strange, a little hypnotic, and, above all, perfectly suited for the masses.

Tingles for the Arts Section — ASMR Reaches High Culture

Kusthalle MainzIt almost seems inevitable that ASMR has now found its way into the art context. After all, what better medium is there to explore the fragile relationship between intimacy, performativity, and public space? The artist Sunna Nousuniemi uses exactly this mechanism in her work 100 Vuogi Dadjat Mii – Orrunsadji ASMR edition, featured in the exhibition What is the dream that makes you dream? at the Kunsthalle Mainz.

But this is not just a YouTube video projected onto a gallery wall. Nousuniemi fuses the ASMR format with the cultural memory of the Sámi, the indigenous people of Northern Europe. Here, whispering and crackling are not about self-care or sleeping problems, but about orally transmitted stories, nature, spirituality, and resistance. The installation feels like a quiet, almost fragile echo against forgetting, against colonial structures, and against the instant gratification of internet culture.

ASMR as a Commentary on Contemporary Culture

What’s also interesting is how ASMR, when used in art, becomes a commentary on its own pop-cultural origins. The same sounds that are mass-consumed on TikTok appear here slowed down, poetic, almost wistful. Nousuniemi shows: ASMR can do more than just calm. It can also evoke memories, resist, and tell stories.

And perhaps this is its true charm: ASMR has always been something ambiguous — somewhere between intimacy and show, between relaxation and self-staging. The fact that it has now arrived in the museum is not a cultural breach, but rather a logical step. Art has never been as far removed from pop culture as high culture likes to pretend.

📚 ASMR Glossary

ASMRAutonomous Sensory Meridian Response: the famous tingling sensation triggered by gentle stimuli like whispering or tapping.

Trigger – Stimuli that elicit ASMR responses, e.g. tapping, whispering, crackling.

Tapping – Rhythmic tapping of fingers on surfaces; a classic ASMR sound.

Whispering – Whispering; a central element in nearly all ASMR performances.

Binaural Recording – Spatial two-channel audio recording that creates the illusion of sound coming directly from the left or right side.

Roleplay – ASMR videos in which creators take on roles (e.g. hairdresser, doctor, beautician).

Mukbang – A trend where large amounts of food are consumed audibly. Often combined with ASMR clips.

Ear Eating – Simulation of sounds as if the microphone were being “kissed” or “licked” — popular on Twitch and OnlyFans.

Tingles – The term for the typical ASMR tingling sensation triggered by these stimuli.

First German inducted into the AVN Hall of Fame

Texas Patti Makes History: First German Inducted into the AVN Hall of Fame

In January 2025, a major milestone was reached in the adult industry: Texas Patti, a renowned German adult performer, became the first German to be inducted into the prestigious AVN Hall of Fame in Las Vegas. This recognition secures her legacy in the top tier of global adult entertainment and celebrates the rising impact of German-speaking creators on the international stage.

AVN Awards: The Oscars of Adult Entertainment

The AVN Awards, often dubbed the “Oscars of the adult industry,” have honored excellence in adult entertainment for decades. The Hall of Fame induction is one of the industry’s highest accolades, reserved for those who have significantly shaped the genre over many years. With this honor, Texas Patti joins iconic names like Jenna Jameson, Peter North, and Ron Jeremy.

Texas Patti’s Reaction to Her Historic Award

“It’s an incredible feeling and a tremendous honor,” Texas Patti said during her acceptance speech in Las Vegas. “I never imagined that a girl from North Rhine-Westphalia would one day be immortalized on the AVN Walk of Fame. This award isn’t just mine — it’s for every German creator who fights daily for their passion.”

Texas Patti

From Dental Assistant to Global Adult Icon

Texas Patti’s career began in Münster, where she worked as a dental assistant before gaining public attention as an erotic model. After losing her job due to her growing recognition, she quickly rose in the industry. She became the face of the Beate Uhse brand and later one of the key figures and ambassadors for MeinDienerHeim (MDH).

Her international breakthrough came in the competitive U.S. market — a rare achievement for non-American performers. With authenticity, charisma, and business savvy, Patti built a strong, loyal global fanbase.

Global Influence and Creator Economy Success

Over the years, Texas Patti has become a prominent figure on the international stage, appearing at top adult expos and working with leading studios from the U.S., Spain, and Eastern Europe. She has also graced the covers of numerous international magazines.

Texas Patti is among the first German adult creators to blend traditional adult content with modern digital platforms, bridging the gap between classic porn production, social media, and the booming creator economy.

Massive Online Following Across Social Platforms

Her digital influence is undeniable. Texas Patti is followed by millions across platforms like Instagram, TikTok, and OnlyFans.
Her fans include celebrities from the music, comedy, and sports worlds.

But Patti is more than just a performer — she is an advocate for fairness, respect, and equality in the adult industry. Her AVN Hall of Fame induction not only honors her achievements but also inspires a new generation of German creators in adult entertainment.

Texas Patti’s AVN Hall of Fame Induction: A Milestone for the German Adult Industry

Texas Patti’s induction into the AVN Hall of Fame not only honors her personal journey and career achievements but also represents a major milestone for the German adult entertainment scene. “I hope this award opens doors — not just for me, but for everyone who dares to follow their own path,” she said at the conclusion of her speech in Las Vegas.

A Global Statement for Empowerment and Entrepreneurship

With this prestigious recognition, Texas Patti sends a powerful message: adult entertainment, empowerment, and entrepreneurship are not mutually exclusive — they belong together. She continues to prove that success in the international adult industry can come from authenticity, boldness, and vision.

Discover more from Texas Patti:
www.onlyfans.com/milftexaspatti

Interview with Laura – Azura Model Agency

We caught up with the fierce and fearless Laura from Azura Model Agency to talk hustle, confidence, and what it really takes to thrive in the world of online modeling.

What inspired you to lead Azura Modelling Agency, and how has your vision evolved since stepping into this role?

The truth is — most models don’t fail because they aren’t beautiful or hardworking enough. They fail because they receive bad advice, lack proper business training, and have no protection. I’ve seen incredibly talented girls earning pennies, while amateurs with the right strategy were cashing in. That’s exactly why Azura exists — not just as an agency, but as a powerhouse designed to turn creators into top-tier earners.

Content creation in the adult industry is one of the most competitive spaces, where building a strong personal brand — while maintaining control and independence — is a serious challenge. Add to that the stigma attached to the industry, and it becomes even harder. People often assume adult business means shady business. I’ll never forget one of our models who had been scammed by a fake agency before — it took months of working together before she truly believed we were in her corner. That experience shaped how we approach trust, transparency, and care with every model we work with.

When I stepped into leading Azura, the initial focus was simple — help models earn more money. But very quickly, it became clear that they needed much more than marketing or management — they needed education, emotional support, legal protection, and long-term strategy. This is serious business, and our models deserve to be treated like professionals.

Today, Azura is far more than just an agency — we’re a full-scale business incubator for premium content creators. We handle everything — from branding and audience building to financial planning and growth strategy — so our models can focus on what they do best: creating. We offer specialised training in fan engagement, sales psychology, and financial literacy. Every model receives a bespoke content strategy designed around her unique strengths, brand identity, and target audience.

We work with creators who truly have the potential to be in the top 1% — unique, ambitious women who inspire us — and our job is to make sure they reach that potential. As we’ve grown, our commitment has stayed the same: delivering a luxury, tailor-made service that prioritises our models’ success, well-being, and discretion — because that’s what it takes to build sustainable, long-term careers in this industry.

Azura specialises in representing content creators within the adult industry. What unique challenges and opportunities does this niche present, and how does the agency address them?

Most people assume all adult creators do is take their clothes off. The truth? The top earners are playing a completely different game. This is a business — one of the most competitive out there — and those who treat it like one are the ones making real money.
The biggest lie in this industry is that it’s all about looks. Sure, beauty gets you attention — but strategy is what makes you rich. The challenge is that most models don’t have the tools to turn followers into real income. They’re left to figure it out alone, often getting scammed by fake agencies or stuck in deals that don’t benefit them.

At Azura, we cut through the noise. We give models clear, actionable strategies, handle marketing, pricing psychology, and fan engagement, and ensure they maximise every revenue stream available to them. Most importantly, we protect them from the common pitfalls of the industry.

For the Azura team, collaborating with content creators is inspiring, as each brings a distinct personality to their work. This uniqueness presents an opportunity to explore their individuality and craft vibrant personal brands that genuinely reflect who they are and resonate with their audience. However, this also comes with the responsibility of providing tailored support, recognising that every creator enters the industry with her own story and circumstances. Meeting their individual needs to ensure they feel safe, valued, and fulfilled is essential and requires dedication, hard work, and attention to detail.

Can you share insights into the comprehensive training programmes Azura offers to help aspiring models develop essential skills?

We teach models how to think like CEOs. Branding, pricing psychology, high-ticket fan engagement — this isn’t just about posting sexy pictures. It’s about mastering the business of desire. Our training covers everything from content scripting to personal branding and marketing strategy. We provide individual support for each model, creating a tailored content plan and defining a brand image that aligns with their strengths and goals. It is extremely important to us that every model feels comfortable in the niche we choose together.

We also teach the art of communication, especially for those who prefer to handle conversations themselves rather than using chatters. This is particularly relevant for models using luxury dating sites such as www.suggie.com. We focus on elite-level conversation skills, high-ticket fan engagement, and networking with high-value clients.

There is a common misconception that agencies just take a cut and do little in return. At Azura, we build the entire business around the creator — we control marketing, handle monetisation, and even train models in negotiation so they don’t leave money on the table. This isn’t just about short-term earnings. It’s about setting creators up with the business skills, confidence, and structure they need to build long-term success — inside and beyond the industry.

How does Azura assist models in transitioning from platforms like Instagram to professional modelling careers?

Instagram followers don’t mean anything if they aren’t converting. We start by leveraging their Instagram following, teaching models how to use it strategically to attract and convert followers into paying subscribers on premium platforms. We provide customised outreach templates, growth strategies, ad support, and engagement techniques that help models attract the right kind of fans — the ones who actually spend money. For models who are new, we build their revenue strategy from scratch, ensuring they’re maximising all creator platforms effectively.

In managing the administrative aspects of a model’s career, what strategies does Azura employ to ensure seamless operations and allow talent to focus on their craft?

We handle everything from content strategy and financial management to account optimisation and audience engagement monitoring. Internally, we’ve developed a fully structured onboarding process for our models, which ensures that from the moment they join Azura, everything runs smoothly. Our system allows us to quickly assess each model’s needs, set clear goals, and implement personalised workflows that streamline their integration and performance tracking.
This way, models can focus fully on their content and growth, while we take care of the operational side.

With the rise of digital content platforms, how does Azura stay ahead of industry trends to provide relevant opportunities for its models?

This industry moves fast. What worked six months ago might be obsolete tomorrow. That’s why we have a constant feedback loop with our models, analysing what’s working in real time and adapting our strategies. We closely monitor industry trends and analyse what is currently relevant. Based on this, we adapt each model’s content plan individually to ensure they remain competitive and profitable.
Azura actively participates in conferences and industry workshops to stay at the forefront of market trends, and we build relationships with top performers and influencers. We study high-performing models and reverse-engineer their success, utilising AI-driven analytics to track content performance and fan behaviour.
We never let our models fall behind the curve.

What qualities does Azura look for when scouting new talent, and how do you support their growth within the agency?

The most important quality we look for in a model is genuine motivation to succeed in content creation. We don’t just look for pretty faces — we look for hustlers. The best models in this industry are the ones who are driven, adaptable, and treat this like a business, not a side hustle. This is not just about posting pictures — it’s a full-time career. As an agency, we do everything possible to elevate them into the next top-tier star.
The model must be driven and organised — we’ll take care of everything else.

What future goals and expansions do you envision for Azura Modelling Agency in the coming years?

Our future plans include expanding into new markets and continuing to grow our global reach by working with the most ambitious content creators.

We’re also developing a premium subscription-based mentorship programme specifically for creators, offering expert training, business guidance, and access to exclusive resources designed to help them scale their success in the industry.
In addition, we’re refining our acquisition strategy to continue building a portfolio of top-tier talent and exploring AI-driven analytics to optimise content performance and maximise audience engagement even more efficiently.
Azura isn’t just an agency — it’s a movement designed to raise the standards of this industry. And we’re only just getting started.

Career & Professional Journey

Laura - Azura ModelsBefore founding Azura Modelling, what was your career path like?

My career has been a real rollercoaster. I started in fire safety, then moved into the non-profit sector working for a charity foundation. After that, I launched two websites — and that’s really where my journey in the digital world began. My career path makes no sense on paper, but there is a common thread: I’ve always built things from scratch and found ways to make them profitable.
I then spent three years in Dubai working as an Investor Relations Director in the financial sector. That role sharpened my communication and negotiation skills while giving me valuable experience in managing relationships and understanding investment strategies. It also helped me deeply understand the minds of people who are in the market for luxury and finer things — and this understanding is key to our success now.

These diverse experiences gave me strong people management skills and a deep understanding of what it takes to build and grow projects in the digital space.

What were some of the biggest challenges you faced when starting Azura, and how did you overcome them?

One of the biggest challenges was earning trust — both from the models and within the industry itself. The adult market is huge, but that also means the competition is strong, and maintaining high standards is hard work. What makes this business truly complex is that we work with people, not numbers — every girl is an individual with her own story, struggles, and goals.
As the CEO, I personally try to find the right approach to every model. For many of them, Azura becomes a second home — a place where their ambitions are heard, where they feel supported and safe. For us, the most important values are respect, understanding, and emotional connection. That’s what we work on every single day because when our models feel truly happy, that’s when Azura thrives.

Did you always envision yourself working in marketing and talent management?

Not initially, but I’ve always been drawn to business strategy, branding, and helping people succeed. The transition into talent management felt natural as I developed my expertise in digital marketing and a passion for helping others achieve their goals.

What’s the most rewarding part of your job?

I never get tired of seeing our models achieve financial independence and build successful careers. Watching their opportunities grow and confidence increase is incredibly fulfilling.

What advice would you give to young professionals in marketing or talent management?

Focus on results, stay adaptable, and continuously educate yourself on emerging trends. The industry evolves fast, so staying ahead is crucial.

If you could go back in time and give yourself one piece of career advice, what would it be?

Don’t let emotions control your decisions. Be careful, stay focused, and don’t be afraid to make mistakes — mistakes are part of the experience and growth.

Personal Life & Hobbies

What do you love to do to unwind?

I usually go for walks with my two dogs — it really helps me clear my head. Sometimes, I just drive to the beach to relax or read something inspiring.

How do you balance running a business with personal time?

Oh, that’s a tough one. Honestly, sometimes it’s a struggle to ensure I’m balancing work with relaxation. Luckily, if I’m overdoing it a little, my family will remind me to stop and spend time with them. I really appreciate those moments.

What’s one thing about you that people might be surprised to learn?

I thrive in chaos — it’s where my best ideas are born. Somehow, I take that energy, scale it, and turn it into success.

If you weren’t in this industry, what would you be doing?

I’d probably be doing what I was doing before — working in the investment business.

Do you have any favourite travel destinations?

I don’t have one specific favourite. I love my home country, Latvia, and I enjoy spending winters in Spain. I’m also a huge fan of Asia. Honestly, I just love travelling — it’s my way to recharge.

Books, films, or music that inspire you?

I love Russian classic literature and stories about inspiring people — real journeys, struggles, and success always motivate me.

How would your closest friends describe you?

A hard worker, inspiring, and a force of nature when something needs to get done.

Any daily rituals or morning routines?

Yes, I wake up and spend the first five minutes cuddling with my dogs — it’s our little moment to connect before the day begins. Then I always drink water and go to the gym. Mornings are very important to me because it’s the only time of the day when my phone isn’t ringing.

Experience & Lessons Learned

Biggest lesson learned from working in the industry?

Adaptability is everything. The industry changes rapidly, and staying ahead requires continuous learning and flexibility.

Best piece of advice received?

Don’t overcomplicate strategies — focus on what works and scale it. More often than not, simple is better.

Legacy you hope to leave behind?

A successful, well-respected agency that has helped many models achieve financial freedom and career success — and we’re definitely on the right track so far!

Cole Bing of Plaiir is guest on Adult Site Broker Talk

Cole Bing of Plaiir is this week’s guest on Adult Site Broker Talk.

Cole is the visionary founder of Plaiir, a groundbreaking platform designed to empower creators in the adult industry by fostering collaboration and professional networking.

Cole’s personal experience as a creator illuminated the challenges many face in the industry, sparking his vision for Plaiir.

Struggling to find collaborators and overcome industry hurdles, he realized a need for better resources and tools.

This realization drove him to research and address these challenges, forming the foundation of Plaiir.

With years of experience in designing user-focused systems, Cole leveraged his expertise to create tools that enhance productivity and collaboration.

He built a team of dedicated professionals who share his vision for empowering creators, resulting in a platform that supports connection, professionalism, and growth.

Plaiir launched its beta in January and has now fully launched.

It helps creators connect, network, and schedule collaborations in a safe and professional environment.

Visit them at Plaiir.com or on IG and X @weareplaiir.

Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker said: “Cole and his team have built a unique platform. It was fun to hear about what they’ve built and its future plans.”

Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com. Bruce, the adult site broker, is a two-time nominee for XBIZ Community Figure of the Year.

You can listen to Cole Bing of Plaiir on Adult Site Broker Talk starting today at https://adultsitebrokertalk.com

4based x Legal Fans: A new level of creator protection

Zurich, March 2025. The Swiss social media platform 4based is taking the protection of its creators to a new level by working with Legal Fans, the leading provider of AI-powered stolen content detection and removal.

Soon, creators will be able to activate comprehensive protection directly in their 4based account. With just a few clicks, content can be automatically monitored, stolen content can be detected, and infringements can be prosecuted worldwide – without complicated processes or external tools.

So-called content leaks not only mean a loss of control, but above all financial losses and the risk of family or friends stumbling upon sensitive content. 4based takes this threat seriously and offers Legal Fans, a fully integrated solution to efficiently detect and remove leaks.

Thanks to automated DMCA requests and search engine delisting, creators retain control over their content. The Legal Fans web app integrated into 4based makes it easy to manage detected leaks and provides reports on successful deletion requests.

Advantages of the integration:

  • Directly selectable in 4based – no external tools necessary
  • Maximum security without password sharing
  • Fully automated AI solution for leak detection and removal
  • Seamless integration into the 4based platform

With this strategic partnership, 4based.com is taking the next step towards becoming a top international platform. Having already successfully established itself in Europe, the company is now focusing on expansion in the USA. The platform is convincing users worldwide with current content trends, innovative features and exclusive partnerships – a concept that is paying off.

“With this cooperation, we are setting new standards in the protection of digital content and actively shaping the future for creators. They can fully concentrate on their creative work – while we ensure that their content remains protected.” – 4based spokeswoman.

More information and free content scan: www.legal-fans.com

Creator registration: www.4based.com

Your customer isn’t paying? National Inkasso helps

Your customer isn’t paying? National Inkasso helps – quickly and reliably!

Late payments can quickly become a serious problem for creditors, freelancers, and businesses. Outstanding receivables not only strain cash flow but can also jeopardize overall financial stability. National Inkasso offers you a professional and transparent solution for collecting your receivables – without hidden costs or flat fees.

Why is effective receivables management crucial?

  1. Securing liquidity: Unpaid invoices, especially in specialized industries such as dating apps, cam portals, or affiliate portals, can quickly lead to financial bottlenecks. A fast and professional collection process ensures that your revenues are not jeopardized by delayed payments, particularly in recurring billing models or complex payment systems.
  2. Professional dunning: In sectors like billing systems and affiliate portals, where payments often occur in complex structures and billing cycles, the use of modern AI-powered software allows efficient and targeted processing of outstanding claims. This ensures quick clarification and minimizes payment defaults.
  3. Avoiding legal disputes: Especially in highly regulated industries like cam portals and dating apps, where misunderstandings and disputes over payments are frequent, a structured collection process helps avoid costly litigation. By offering early and transparent solutions, long-lasting conflicts can be prevented.

Strategies to maintain composure in debt collection

Communication techniques
One of the most effective ways to remain composed in a collection situation is by applying targeted communication techniques. Stay calm and factual while formulating your concerns. By actively listening and adopting an open approach, you create a respectful dialogue that often leads to better solutions. Avoid emotional reactions, and instead present clear facts and data to support your position.
Additionally, it’s important to pay attention to non-verbal cues. Maintain an open posture and make eye contact. This conveys confidence and determination and shows your counterpart that you are genuinely seeking a resolution.

Psychological approaches in negotiations
In the context of negotiations, applying psychological principles can make a significant difference. Use techniques like generating empathy and understanding the other party’s position to create a positive atmosphere. Some flexibility helps navigate difficult conversations and reach agreements.
Another strategy is to create win-win situations where both parties benefit from the agreement. By proposing creative solutions that address both your interests and the other party’s needs, you increase the likelihood of a successful conclusion.

Setting clear boundaries
Setting clear boundaries is crucial to maintaining control in a collection situation. Communicate your expectations and conditions clearly to avoid misunderstandings. This includes specifying payment deadlines and terms.
Another important aspect of setting boundaries is consistency. Stick to the agreements made and do not let yourself be pressured into deviating from them. By firmly defending your position, you ensure that you appear as an equal negotiating partner.

Common myths about debt collection

Misunderstandings about costs
Many people believe that debt collection services always incur high costs. At National Inkasso, we focus on transparency and fair terms. Our services are often free until your debtor pays.

Belief in aggressive tactics
Serious debt collection companies like National Inkasso rely on legally compliant and respectful approaches. Aggressive tactics not only harm the relationship between creditor and debtor but can also lead to legal consequences.

Understanding the role of debt collection agencies
Debt collection agencies are not just for collecting money. They act as intermediaries, helping creditors process their claims professionally and efficiently while maintaining the relationship with the debtor.

Industry-specific challenges

Each industry faces its own challenges:

  • Dating Apps: Payment delays are common, especially when it comes to subscription cancellations or disputes over services rendered. Managing recurring payments and ensuring adherence to user agreements can be complex.
  • Cam Portals: Providers of adult content often deal with irregular payments from users, with chargebacks and disputes over billing threatening financial stability.
  • Billing Systems: Companies offering billing systems face challenges with late or missing payments from clients, particularly in recurring billing cycles or misunderstandings about services charged.
  • Affiliate Portals: Payment delays and issues arise when affiliate marketers or publishers do not receive their commissions for leads or sales on time, often due to complex commission structures or discrepancies in performance tracking.

National Inkasso develops tailored strategies for each industry to efficiently and fairly collect your outstanding receivables.

How does the process work?

  • Initial contact and case review: We analyze your outstanding claims and develop a customized strategy.
  • Communication with the debtor: We contact the debtor professionally and purposefully.
  • Dunning and collection process: Through targeted reminders and negotiations, we ensure fast payment receipts.
  • Legal steps: If necessary, we initiate legal actions in close coordination with you.

Why choose National Inkasso?

Success-based fees: No cost risk for you.
Tailored solutions: Customized collection strategies for each industry.
Digital processes: Efficient and transparent workflows through modern technology.
Experience & expertise: Decades of experience in receivables management.

Don’t let outstanding invoices jeopardize your liquidity. National Inkasso is here as a strong partner.

Contact us today!
📞 Phone: +49 171 2753512
📧 Email: marco@national-inkasso.de

Dr. Porn – the man who bring porn to university

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Between lecture theatre and hardcore: why Emre Busse is calling for pornography to be established as a subject of study.

Pornography is more than just a wank template. It is political, culturally charged – and absolutely worthy of academic study.

Imagine you walk into a seminar room and the PowerPoint slide shows a hardcore clip. Not as a gag, not as a provocation, but as a starting point for an in-depth analysis of gender roles, power relations and representation. Welcome to the lecture by Emre Busse – the man who many now only call ‘Dr Porno’.

What sounds like a scandal to some is a serious academic approach for Busse. Pornography – this huge, billion-dollar, culturally powerful phenomenon – should get out of the dirty corner and into the universities. Because as Busse says: ‘What billions of people consume cannot be meaningless.’

From gay longing to academic rebellion

Born in Istanbul, queer, searching – Emre Busse found empowerment, not shame, in pornography. Gay, German-Turkish porn in particular gave him a sense of belonging. For him, it was not a dirty secret, but a source of identity. This personal experience ultimately led him to a scientific study of pornography – as a cultural asset, as a political tool, as an expression of lust and power.
Today, he lives in Berlin, teaches in Bremen and stirs up the university scene with provocative courses such as ‘Post-Pornography’. His lectures are packed, his style direct, queer-feminist and openly sex-positive. His message: analysing porn means understanding society.

Lust and science – no contradiction

Porn in UniversityBusse argues that pornography should be analysed like film, literature or music – with a view to aesthetics, narration, symbolism and social effects. His events are not about voyeuristic gawking, but about breaking down stereotypes, feminist criticism and queer utopias.
The lecture series ‘Critical Porn Studies’ organised by him at the University of Bremen was a complete success – and an affront to the academic mainstream. In addition to theoretical input, there were performances, artistic contributions and discussions about production conditions and ethical consumption. A space in which porn was not stigmatised, but deconstructed.

Between hate, hype and hope

Of course, ‘Dr Porno’ also provokes criticism – from the tabloid media, conservative voices and parts of the university bureaucracy. But Busse counters this with humour and clarity. His aim is not provocation for provocation’s sake. It is visibility, enlightenment, dialogue. And that takes courage – especially in a society that constantly talks about sex but hardly reflects on it.
He is part of a new generation of academics who are no longer afraid to bring their subjectivity, their lust and their history into the discourse. And in doing so, he is doing exactly what good science should do: Question the status quo.

Conclusion

Emre Busse puts porn on the agenda – where it is often most lacking: in critical, academic reflection. His nickname ‘Dr Porno’ may make you smile, but there is a serious project behind it. It’s about more than naked skin. It’s about visibility, diversity, criticism of power – and about no longer excluding lust when we talk about society.

Interview with Wolfgang Mayr – better known as “The Wolf”

First of all, a big thank you, Wolfgang Mayr, for taking the time for this in-depth interview with us.

General Questions About You & Your Career

Mr. Mayr, how did you get into the world of online marketing and specifically into the adult dating industry?

I started with affiliate marketing in 2009 and did so rather half-heartedly. Someone told me back then that you could make money with dating products. So I signed up with the Intermax Group and Cashdorado. At the time, I didn’t really take it seriously and barely put any effort into it – maybe also because I didn’t feel any financial pressure, as I was already successful
as an entrepreneur in the film industry.

At some point, around 2010/2011, I finally launched a campaign and was surprised at how well it worked. With that motivation boost, I started doing more and more. One thing led to another, and by 2012, I was earning a five-figure monthly income through affiliate marketing for the first time.

What have been the biggest challenges in your career, and how did you overcome them?

Well, I’m quite versatile as an entrepreneur, but if we focus solely on my affiliate career, then SEO has always been the biggest challenge for me. The constant ups and downs, along with ever-changing rules, can be quite nerve-wracking. On the other hand, if you enjoy what you do, you’re willing to accept that.

How would you describe yourself as an entrepreneur – more of a strategist, doer, or visionary?

A bit of everything, I would say. But first and foremost, I’m probably a doer. I don’t leave projects unfinished once I’ve started them. Everything gets done. And if it takes longer, then so be it. But it gets completed. I’d say that’s what defines a doer.

Wolf Masterclass & Adult Dating Academy

Your Wolf Masterclass is one of the few platforms in the German-speaking world that specializes in adult traffic and monetization. What was the inspiration behind this concept?

Our Wolf Masterclass was created in the summer of 2022. We designed it for the niches “making money with digital products” and “Adult Dating“. Our inspiration was the realization that the market needed something new. Not just another typical “coaching-blah-blah product,” but something solid and practical that also makes it easier for beginners to enter the industry.

What makes the Masterclass so unique, and how does it differ from other online marketing courses?

The Masterclass doesn’t just consist of digital courses and 1:1 coaching, but also includes a ready-made lead magnet page for participants, complete with a mail funnel featuring the highest-converting products. This allows people to immediately transition from theory to practice and start seeing results.

Can you give us a brief overview of how someone can get started in the industry and achieve their first successes with your Masterclass?

It all starts with filling out the application form. The Masterclass isn’t a mass product that just anyone can purchase. We decide whether to accept participants or not.
At the very beginning, we made the mistake of being too uncritical and accepting almost everyone. But it’s crucial that people approach this with the right mindset. And even though we do a lot of the heavy lifting by providing ready-made products, every participant should still bring their own initiative and creativity.

We support participants intensively – including through our weekly group sessions. What usually happens fairly quickly is that people start making money with the pages we’ve created and delivered. Especially in the adult dating space, there are many innovative ways to generate traffic, and typically, just a few days after we deliver the Masterclass pages, the first leads and sales start coming in.

What kind of participants does your Masterclass appeal to – are they complete beginners or also experienced marketers?

Currently, the majority are experienced entrepreneurs or at least creative individuals who are already successful in their field and want to build something additional in these niches. So these are people who are quite experienced in business, but relatively new to affiliate marketing. However, we don’t have complete beginners in the program.

You currently have a pause on new enrollments until May. Why did you decide to limit the number of participants?

That’s simply because I always want to make sure that those who joined recently can get their business running independently first. Last year, we onboarded quite a few new people, and we need to make sure things are running smoothly for them first. Once that’s the case, we can start focusing on new participants again.

Email Funnels & Lead Generation

You say email funnels are your specialty. Why are they so important in online marketing?

The vast majority of my revenue comes from email marketing – and that has pretty much always been the case. Even now, in the age of artificial intelligence, email marketing remains essential and is constantly evolving.
That’s why a new course of mine will be released in April, titled “The Email Cash Cow,” where I show how to run affordable and effective email marketing without expensive providers. In our case, our Masterclass pages achieve open rates of up to 80% and click-through rates of up to 35%. I explain how that works in the course.

Can you briefly explain the principle of a working email funnel?

A successful email funnel consists of several components:

  1. The signup form – First, you need an appealing and compelling signup form that users can’t resist.
  2. The first offer immediately after signing up – This is the best time to make the first sale, as the user has just shown active interest. You have to seize that opportunity by presenting them with a suitable offer right away.
  3. The 72-hour rule – During the first three days after signup, the user should receive an email every day. These initial emails are critical because attention is highest at this stage.
  4. The three pillars of a good email funnel – Ideally, each email should contain three elements:
    ◦ Value (e.g., tips, insider knowledge)
    ◦ Entertainment (e.g., storytelling, humor)
    ◦ Sales (targeted offers)

After that, the sending frequency can be reduced depending on the target audience and niche. An email funnel is successful when it generates more revenue than it costs – and so far, we’ve always managed to achieve that, sooner or later.

Many marketers rely on social media or paid ads – why do you focus so strongly on email marketing and lead generation?

One thing doesn’t exclude the other. But many people make the mistake of sending traffic gained through social media or paid campaigns directly to affiliate programs. That means the user is redirected once – and that’s it. They’re gone.
We, on the other hand, first direct the traffic to our own platform – our own site – and monetize it multiple times within the email funnel. That’s much more effective in the long run.

What mistakes do most beginners make when trying to use email funnels for themselves?

I actually made a little series about this on my German-language YouTube channel:
youtube.com/watch?v=NveTFI8lpKk

But to name the most important points:
A common mistake is that marketers or affiliates collect a user’s email address – and then nothing happens. Eventually, a week later, the first email arrives. That’s obviously way too late. We live in a fast-paced world, and users often forget you faster than you think. So you have to start immediately building trust and winning them over. After a week, you’re usually already forgotten. So always remember the 72-hour rule and keep the email frequency high especially at the beginning of an automated funnel.

Another common mistake: Many beginners buy email addresses. That’s usually not very effective. If you have no relationship with the user, their engagement rate will also be low. Plus, consent is often missing, which increases the risk of spam complaints and lowers the reputation of your list.

Third point – also related to list reputation: Not removing inactive users.
In my case, users who haven’t opened or clicked an email in more than two months are ruthlessly removed from the list. As mentioned, we live in a fast-moving world – and email addresses are just as fast-moving for most users.
A user is only a good user if they open and click. Otherwise, they reduce your list reputation, which leads to lower open and click rates overall. As a result, email providers classify you as lower quality, which can severely damage your inbox delivery rate in the long term.

Of course, there are many more mistakes – I go into detail about these in my new course “The Email Cash Cow“.

Are there specific tools or software you recommend for building successful funnels?

There are of course a wide variety of tools on the market. We use OptimizePress to create our landing pages. As an email sending tool, we use MailPoet. But the crucial part is the choice of SMTP server. We use different solutions such as Amazon SES, Mailjet, as well as our own mail server at Skynet. Depending on the requirements, different systems are used.

It would go too far to explain all of this in detail here – but I cover it thoroughly in my course “The Email Cash Cow”.

Adult Traffic & Monetization

The adult market is controversial, and not everyone dares to get involved in it. What are the biggest advantages and challenges in this field?

First, we have to acknowledge: Like in any other niche, there are serious and less serious providers here too. Then the question becomes how you promote each offer. Almost all of my own sites are age-appropriate, and I’ve never owned a single tube site in my life. To me, it’s an industry like any other: there’s strong demand – so there’s a supply.
Is anyone harmed by it? Not that I know of. I do know of other industries where harm does occur – for example, gambling. But that’s a different story.

I think one major barrier for many people is the fear that they’ll have to show their face everywhere and risk damaging their reputation. But affiliate marketing can be done quite anonymously – if you know how.

What does a typical path look like for generating and monetizing adult traffic?

That depends. There are many roads to Rome.
I would initially advise beginners against buying traffic because that requires a lot of experience. The classic route is more through SEO. That means you invest time instead of money – and hopefully, that pays off in the long run.
One crucial point: don’t just let the user move on. Instead of redirecting them directly to an affiliate program, you should capture them in your email list. That way, you can reach out again and again – which brings us back to the topic of email marketing.

Are there ethical or legal aspects to consider when entering this market?

The question is: How do we define “ethics” in this context?
Let me put it bluntly: People want to f***. And they love sex. And we have the technical means to give them exactly what they want. Our job is to do the right marketing. If we don’t do it, someone else will.
By the way, I’m also active in many other niches – fitness, software, finance, etc. Especially in finance, there’s a lot of shady stuff going on. In 2016, I exposed a huge scam: Recyclix. The YouTube video is still on my channel today. I was right about all my criticisms back then – and after my exposé, that thing literally went up in flames. I saved a lot of people from financial disaster at the time. The affiliates who promoted that garbage disappeared afterward – or simply promoted the next scam.
And then come the pseudo-moralists, who often have skeletons in their own closets, pointing fingers at others:
“He promotes adult entertainment!”

Now that’s my kind of humor.

As for the legal aspect?
Different countries, different customs. And sometimes, different laws. And by the way: How many adult webmasters are there who still officially run their business from Germany?

Which monetization models work particularly well in the adult industry?

I personally still focus primarily on rev-share. Although I must say that customer retention rates are significantly worse today than they were ten years ago. But there are also affiliate programs that offer very attractive lead commissions.
One example that comes to mind is VXCash with its marketplace.

How do you see the future of the adult traffic industry – will it continue to grow, or are there challenges that could slow it down?

I believe artificial intelligence (AI) is changing a lot right now. But I also have the impression that the German market, in particular, will face increasing challenges. Overall, though, I see the industry growing again on an international scale. I observed this at the recent TES Affiliate Conference.

Other Projects & Future Plans

You already launched your first dating course project “onlinedatingmiterfolg.com” in 2016. How has the project developed over the years?

Well, it wasn’t a huge project, but rather our first own digital product in the dating niche. Basically, it’s an audio course produced in a timeless way so that it remains relevant even today and can still be marketed as an evergreen product. While it no longer sells nearly as well as it did five years ago, it can still be promoted as an affiliate product.

What trends do you see in the area of online dating and digital matchmaking?

Here too, AI will likely bring further developments – and the craziest things could happen. Actually, they’re already happening. Men are falling in love with AI avatars because they’re easier to deal with than real women.
Fortunately, it’s not my job to think about what societal consequences that might have.
When it comes to business, many things are becoming easier:

  • AI dating experts recommend the right platform.
  • AI algorithms could even directly match ideal partners.

From a business perspective, this offers huge opportunities – provided they are used correctly.

Your site “derwolf.cc” – what can visitors find there, and who is your target audience?

“Der Wolf” is my personal blog. Almost nothing there is AI-generated – everything comes from my own mind and pen.
I cover a wide range of topics related to online marketing.

  • I report on scams.
  • I introduce outstanding Masterclass users and guests.
  • I review products and share whether they’re trash or worth recommending.
  • And yes, I get a bit political sometimes too.

You can also sign up for my business mailing list there.

Are there any upcoming projects or innovations you’re currently working on that you can share with us?

My team and I are currently experimenting with AI chatbots for adult sites. These are intended to automatically generate leads and sales. We’ve already seen promising results, especially in the BDSM niche. But we’re still at the very beginning.

In addition, several digital products are set to launch this year:
• I already mentioned The Email Cash Cow.
• A fitness reseller product is in the works.
• And we might also release something new in the dating niche.

Personal & Final Questions

Der WolfWhat advice would you give someone looking to get started in online marketing or adult traffic today?

Anyone wanting to enter this business should first ask themselves if they have enough creativity and independence to really stick with it. Especially when starting from scratch, you need to be aware that it may take some time before your time and financial investment pays off. But that basically applies to any niche.

The special challenge in the adult space is that you need to know the affiliate programs and really understand what you’re promoting.

A general tip for complete beginners:
➡ Focus on BDSM users with a submissive inclination.
This target group converts more easily and tends to spend more money. If you’re working with German traffic, it’s important to compare providers and test things out. Without naming names – there are Germany-specific cam providers offering lifetime commissions that look attractive at first glance.
But that doesn’t automatically mean you’ll make easy money with them. Because:

  1. High likelihood: A promoted user may already be assigned to another affiliate in the system.
  2. Poor conversion rates: German traffic converts significantly worse compared to other countries – except in the BDSM space.

Are there any specific books, mentors, or experiences that have especially influenced you?

I never had mentors – and I never needed them.

I am my own mentor and make my own experiences. That’s also because I’m self-taught. In fact, I’d say that most people who want to establish themselves as entrepreneurs probably do need some kind of mentor.

As for books, I’m currently reading “To Ibiza” by Julian Hessenthaler. At first glance, it has nothing to do with our business, but I’m interested in politics and especially in people who go against the grain.

Arnold Schwarzenegger describes it similarly in his biography: he made a sport socially acceptable that most people mocked at the time. He swam against the current – and that probably influenced me as well: Don’t go with the crowd, follow your own path.

Where do you see yourself and your business in five years?

I can’t give a serious answer to that.

I always do what I enjoy and what opportunities happen to come my way. Depending on how online marketing evolves through technological developments, I’ll go with it – or not. The most important thing is to enjoy what you do. Because if you love what you do, the money will follow – sooner or later.

If you’d like to learn more about Wolfgang (DerWolf), you can find more information and ways to get in touch here: